At a glance
- ADMENTA Italia: retail under the brand LloydsFarmacia and wholesale; about 1,200 employees
- Pharmacy and consumer solutions
- 2 distribution centres
- 182 Celesio-operated pharmacies and parapharmacies, in addition 20 Lloyds franchises (April 2016)
Each and every day ADMENTA Italia distributes, through its logistic platforms, medical products to 2,600 customers, including pharmacies, parapharmacies, drugstores and hospitals. For this purpose, it has two modern distribution centres in Milan and Bologna. The company's head office and administration are located in the province of Bologna, in a newly constructed building.
Learn more about the wholesale business: www.admentaitalia.it
Italy has a population of more than 60.8 million and in more than 18,000 pharmacies. That means a moderate pharmacy density of 3,300 inhabitants per pharmacy.
In 1999 Celesio took over its first group of pharmacies in Italy. Today, the company operates 168 pharmacies under its own name, 14 parapharmacies and 20 Lloyds franchises, spread throughout the country. Further growth is expected over the next few years.
“LloydsFarmacia offers customers expert advice and a number of carefully selected products. In this way, we want to make them think more positively and feel better.” LloydsFarmacia is run by Admenta Italia, which is a 100-per cent subsidiary and has been a member of the Celesio Group since 1999.
Learn more about LloydsFarmacia: www.admentaitalia.it
EPN in Italy
EPN in Italy – from pilot to strategic pillar
Italy is one of the countries in which the EPN concept originated. In December 2012 Admenta Italia started with two pilot pharmacies in Milan and in Bologna.
At the beginning of 2015, almost 60 per cent of the Celesio pharmacies in Italy had been converted to the EPN concept. Three years after the concept was first implemented, it still draws a lot of attention: customers and pharmacists appreciate the unique service features, and this is ultimately reflected in the good sales performance.
"There is a constant exchange of ideas and sharing of best practice between the pharmacies and head office functions as everybody is aware of the tremendous opportunity we have by developing this project”, says Leonardo Ferrandino, Managing Director of Admenta Italia.
The pharmacies offer a lighter and more modern interior, with defined areas for the main categories of skincare and pain treatment as well as healthcare services for customers, which were developed in close collaboration with the most important patients’ associations. These services are promoted with advertising activities and events. Fa&Do (Farmacista & Dolore, i.e. Pharmacist & Pain), for example, has been developed with the support of important suppliers and the University of Parma. Training on the EPN is an important part of the concept.
Implementation of the EPN franchise
Independent pharmacists also recognise the unique nature of the EPN, such that 20 independent pharmacies have already decided to join the LloydsFarmacia group in a franchising scheme. In fiscal year 2017, the renovation of further 19 Celesio-operated pharmacies and ten additional franchise pharmacies are planned.