"Art washes away from the soul the dust of everyday life." (Pablo Picasso)
The new grounds concept of Celesio’s head office in Stuttgart
In 2004 Celesio renovated its offices and meetings rooms. This year was the turn of the head office grounds to be re-landscaped. These are the first renovation and modernisation works since the building was built in t he 1980s. In January 2005 the concept had been presented to the Stuttgart based staff. Now Celesio can be proud of its representative head office that is in tune with its modern and forward looking business.
As part of the re-landscaping basic maintenance works were necessary and also safety measures had to be taken into account. For example, the driveway for visitors was very small, with only little room for manoeuvring the car, and in rainy seasons the slippery floor covering could lead to accidents.
Functionality meets design
"After deciding to redesign the head office grounds, we developed a holistic concept that not only considered functional aspects," says Dr Ruth Kappel, Head of Corporate Social Responsibility, who was part of the team supervising the works. "With a team consisting of an architect, a landscaper, an artist and our corporate design specialist, we redesigned the yards around the building so that they can now also be used as recreation areas by the employees."
"Art washes away from the soul the dust of everyday life," stated the famous painter Pablo Picasso. Against this background modern art was placed in each yard of the cross-shaped building to visualise key elements of Celesio's business activities.
yArt of stones
The yArt of stones comprises blocks of travertine, a natural stone from the Stuttgart region, which are placed around a pharmacist's pestle and mortar.
yArt of water
In the yArt of water a fountain symbolises the healthy mineral springs, which can be found in Bad Cannstatt, the district where the Celesio head office is situated.
yArt of life
The yArt of life is designed as a socialising and recreation area for the staff. Here one can relax on seats which look like pills.
The icing on the cake
For the yArt of life Dr Fritz Oesterle, Chairman of the Management Board and CEO, contrived a special highlight. In the centre of the yard the sculpture of a life-size cow was placed. Cows are important suppliers for many basic products of pharmaceuticals: For instance, insulin, implants and gelatine for pills often can be referred back to them. The idea to install a painted cow comes from the so-called Cow parade, where plastic cow bodies are painted by artists and later auctioned off for social purposes.